The Museum for the United Nations – UN Live is celebrating Earth Day (April 22) with the launch of Sounds Right, a new global music initiative that enables nature to generate conservation funding from her own sounds.
The initiative, which aims to spark a global conversation about the value of nature, brings together leading global artists to spotlight the music in nature including singer-songwriter Anuv Jain – whose Baarishein composition celebrates the melodious sounds of Indian rain.
Jain said: “A lot of my music is inspired by what’s around me; the sky, the rain, the trees. Some of my best work highlights ‘nature’ as a metaphor to describe beauty.
“I’m so excited that I get to be a part of the Sounds Right initiative because I get to give back to something that has given me so much, has given me music and most of all has given ALL OF US life.”
With timeless classics such as ocean waves, wind, rainstorms and birdsong, nature has a long history of contributing to music. Now, NATURE will be recognised as an official artist with her own profile on major streaming platforms. By simply listening to music that features sounds of the natural world, fans will help to fund nature conservation and restoration projects in our most precious and precarious ecosystems.
Katja Iversen, CEO, Museum for the United Nations – UN Live, said: “Popular culture, like music, has the power to engage millions and millions of people, ignite positive global change at scale, and get us all on a more sustainable path.
“In a world where empathy is declining and many people often feel that their actions hardly matter, Sounds Right and UN Live meet people where they already are – on their screens and in their earbuds – with stories and formats they can relate to, and actions that matter to them. Recognising nature as the valuable artist it truly is will be a game changer."
A diverse mix of global artists have joined Sounds Right, releasing new tracks or remixing hits to Feat. NATURE by including sounds from the natural world. Fans can also relax with ambient nature sounds – ecosystem recordings from The Listening Planet and VozTerra – with a significant portion of royalties directed to high-impact conservation initiatives.
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From India to Colombia by way of Norway, Venezuela, Kenya, Denmark, UK, US and Indonesia, there is a truly global selection of artists taking part and highlighting natural sounds from a vast range of ecosystems all over the world. Besides Anuv Jain, the featured artists include: David Bowie x Brian Eno, Ellie Goulding, AURORA, UMI with V of BTS, MØ, London Grammar, Bomba Estéreo, Cosmo Sheldrake, Louis VI, Tom Walker, Aterciopelados, Blinky Bill, Navicula x Endah N Rhesa, and Los Amigos Invisibles.