It's important to have real, specific goals in your business. These goals can be financial, personal, or simply involve an aspect of your business. It can sometimes seem overwhelming to determine goals, and even more overwhelming to think of achieving them. Here are some tips on doing both of these.
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How do you set goals, anyway? As you sit down to determine your goals, here are some things to keep in mind that may help.
Money: Think about how much money you want to make? Income goals are imprint to set. Have a number in mind - £1500 a month? £100 a week? £50,000 a year? Financial goals are very different for everyone. Just make sure you have a real number. You might want to set two financial goals - long-term and short-term. This will allow you to work out your strategy, on how much or how little you need to do in order to make this income.
Strategy: As you develop a strategy to reach your goals, you will have goals within that strategy. For example, if your goal is to start your own small business making hand-sewn handbags, then your strategy may be to make ten handbags to have available before beginning and to sell all ten in your first month.
Within this strategy, there are steps – you will need to schedule in the time it takes to make the handbags, and determine the amount of money needed to buy the materials. Then you may also need to set up a website and post ads to get the word out. Even within these steps are more steps - setting up a website involves multiple steps, as does advertising. Break everything down into small, specific steps and look at it on paper.
Time: Be honest about how much time you have. So many times it's tempting to set goals we can't reach because we just don't have a grasp on how much (or how little) time we have. Also, hours on paper rarely work out exactly right in real life – you need some breaks and life happens.
For example, if your kids are in school from 8am to 3pm, you may think you have seven hours to work that day. But if you're honest, it may be more like five by the time you factor in lunch, bathroom trips, driving to and from the school if you drive your kids, etc.
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If you have been honest in the above exercises, achieving your goals will be much easier and likely. Still, you can be as detailed and careful as you want on strategy lists and such, and still have trouble reaching your goals. So it may help to keep the following in mind.
Keep track: Keeping a record of your business expenditures, income, and overall progress toward your goals can help you get a handle on how well you're doing. This can also help you see areas in which you need to improve, and areas where you are doing really well.
Accountability: Ever thought about accountability partner? I pair my clients up with accountability partners so that they have a sounding board, someone who can help keep them on track. Sometimes mentors can also do this for you, to make sure you are sticking to the plan and working on what you’re supposed to work on.
Marketing: It is important to have a marketing plan. Visibility is super important right now, especially as the whole worlds seems to have gone online! So, how will you get your name out? How will you tell people you are open for business? This is an important part of making sure you achieve your goals.
Bhavna Pandya-Barratt is the Founder of Successful Superwomen as a community of female entrepreneurs. In this regular iGlobal column, the Mindset and Transformational Mentor talks through the aspects of facing up to limiting beliefs and strategising your passion into successful businesses.
