Bollywood star Salman Khan’s much-anticipated new Eid release this week, 'Radhe: Your Most Wanted Bhai', got its digital release as the actor issued a plea for his fans to watch the film only on the right platform and say “no to piracy in entertainment”.
The 'Bajrangi Bhaijaan' actor, known for his big Eid premieres, took to Twitter and posted a video with the caption: "No piracy in entertainment... #Radhe".
In the video, the 'Ready' star says: "A lot of efforts are put in while making a movie, and it is very disheartening when some people do piracy and watch the film.
"I ask you to give a commitment to enjoy films on the right platform. So, this Eid will be the audience's commitment – No Piracy in entertainment."
Alongside Salman Khan, 'Radhe' also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan Films in association with ZEE Studios.
The movie will release in over 40 countries, including a theatrical release in major overseas markets, to coincide with Eid this weel.
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Online, 'Radhe' will be available on ZEE5 with ZEE's pay-per-view service ZEEPlex on the Zee5 over-the-top (OTT) platform.
Ever since audiences heard a teaser of the ‘Radhe’ title track in the trailer, anticipation around it has been immense. The audio of the song was released earlier with a jukebox of the film, which created quite a buzz. Composed by Sajid-Wajid and sung by Sajid, the track video features Salman Khan and Disha Patani dancing to some catchy tunes.
The song's visuals have all the elements of a typical Salman Khan style entertainer, with the track personifying Salman's character Radhe in the film. Previously released songs like ‘Seeti Maar’ and ‘Dil De Diya’ have already taken their place at the top of the charts.
The film is produced by Salma Khan, Sohail Khan and Reel Life Production Pvt. Limited and will get a UK theatrical release on May 17.
