Excel Entertainment’s new film out this week, ‘PhoneBhoot’, has been dubbed a comedy of horrors and a crazy fun adventure that takes pop culture and film situations and turns them on its head to create a quirky world of ghosts and gags.
The genre of this film lends itself to the quirk and lighter aspects in the campaign. It’s the story of two crazy, jobless horror-film addicts (Siddhant Chaturvedi and Ishaan Khatter), one ghost (Katrina Kaif) and their bizarre business idea (a ghost capturing service) called ’PhoneBhoot’. What lies ahead is a crazy battle between good and evil.
The tone of the film is interactive, with characters breaking the fourth wall and immersing the audience in banter and adventure
At its core ’PhoneBhoot’ is a story of good versus evil, directed by Gurmmeet Singh, produced by Ritesh Sidhwani and Farhan Akhtar and written by Ravi Shankaran and Jasvinder Singh Bath, releasing in cinemas on November 4.
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As part of the marketing campaign, the team has explored a quirky take towards highlighting the unique business idea started by the characters in the film. ‘Kya aap bhoot pret se pareshaan hai? Call ‘PhoneBhoot’ Now!’ That is the tagline for a miss call campaign, along with hilarious parody commercials, conceptualised by Excel Entertainment.
The commercials are directed by Pooja Shetty and Neil Pagedar, written by Puneet Chadha and Vishal Dayama, who are managed by OML Entertainment Pvt Ltd.
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Meanwhile, Kaif has been promoting the film by appearing on various public platforms including on the Salman Khan hosted reality show ‘Bigg Boss 16’ – with fans excited to see the former couple on the same stage.
Kaif even used a Ouija board to connect Salman with his 'Bhoot' fans and the duo was also seen performing to Katrina's hit song 'Tip Tip Barsa'. Chaturvedi and Khatter also joined in the fun.
*Info: PhoneBhoot
