The iconic Taj group of hotels is offering the Indian diaspora in the UK much food for thought with its unique Qmin initiative, which offers them a chance to order food for their loved-ones miles away in India.
Qmin was born from a vision fuelled by guest feedback and Indian Hotels Company Limited (IHCL) – the company behind the Taj brand. As the pandemic gripped the world in March 2020, the urge for familiar flavours began to generate queries on how one could enjoy these tastes without having to step out of their homes. Qmin emerged as a safe, hygienic, environmentally sustainable and flavourful concept to enjoy Taj food in the comfort of one’s own space.
MORE LIKE THIS…
The app was developed by Tata Digital in association with IHCL in record time of just 10 weeks back in 2020. What is even more incredible is that due to the lockdown, the teams working on Qmin across the country met only virtually for execution. This remains the case even today, the hotel shares.
Since its launch in Mumbai, Qmin has expanded its presence in 20 cities across India, delivering favourites from across 40 hotels and over 90 outlets. Qmin is currently present in Mumbai, Delhi (NCR), Bangalore, Chennai, Kolkata, Hyderabad, Pune, Cochin, Coimbatore, Jaipur, Amritsar, Lucknow, Guwahati, Ahmedabad, Nashik, Goa, Varanasi, Bhubaneshwar and Jamshedpur.
In keeping with the Taj global brand image, the Qmin app is also now downloadable in nine other countries including the UK, US, Singapore, Hong Kong, the UAE, Germany, Australia, Canada, and South Africa.
“This feature allows the Indian diaspora abroad to download and seamlessly send the Qmin experiences to their family and loved ones back home in India,” the hotel said.
MORE LIKE THIS…
Qmin has also broadened its scope and reach with several new innovations – from festive menus, hybrid concepts such as virtual celebrations, comfort food, hampers, online patisserie and deli and added loyalty programme features for customers, the hotel group says there is something for everyone.
Unlike food delivery aggregators, it notes that Qmin has a fleet of dedicated delivery riders ensuring the end-to-end management of the product and platform, which provides complete control over food quality, standardisation, safety and hygiene for every order.
