Sony Pictures Films India, in association with Movie Tunnel Productions, announced 'Unfair & Lovely' as their next major film, dubbed a rib-tickling comedy that grapples with Indian society’s “unrelenting obsession with fair skin”. Set against the backdrop of Haryana, the film chronicles the story of a dusky girl, affected by prejudices and biases associated with darker skin tones.
Subverting the on-going narrative, Ileana D’Cruz will be seen in the titular role of Lovely, paired with Randeep Hooda.
D’Cruz, known for popular Bollywood films such as ‘Pagalpanti’ and ‘Barfi’, said: “Essaying Lovely is definitely going to be a very different and a unique experience for me and many people across all demographic would be able to relate to this character.
“What I love about the film is that its narrative isn’t preachy; it’s a funny story that will leave viewers smiling and laughing.”
Marking the directorial debut of screenplay writer Balwinder Singh Janjua, the film comes at a critical time when people are taking a firm stand against colourism.
Randeep Hooda, most recently seen on screen with the BBC series ‘A Suitable Boy’, said: “I think making people laugh is not easy and I’ve been captivated by the comedy genre for the longest time. Now that this amazing story has come along, I’m very excited to explore this new genre for myself.
“I got hooked on to this story from the first narration itself and can’t wait to get started on this one. I am also equally excited for my first collaboration with Sony Pictures Films India and Balwinder Singh Janjua.”
The film is written by Janjua, Rupinder Chahal and Anil Rodhan and the music is composed by Amit Trivedi, with lyrics by Irshad Kamil.
Vivek Krishnani, Managing Director of Sony Pictures Films India, says the film fits perfectly with the studio’s mission.
“We have constantly driven to present unique stories that are entertaining, impactful and cognizant of the social climate. We have always strived to use our platform to deliver excellence, whether it is through introducing new talents, be it writers, actors and directors or exemplary stories that captivates the audience, completely,” he said.
Laine Kline, Head of Sony Pictures International Productions, adds: “‘Unfair and Lovely’ is a family comedy that will explore an important subject, which has been plaguing India for a long time.
“Balwinder Singh Janjua has had a great history creating quirky and hilarious stories and we are so proud to introduce him as a director with this film.”
For Janjua, it is a “rooted story” based on everyday life observations that reflect a reality of today’s world in a hilarious manner.
‘Unfair and Lovely’ is slated for a 2021 release and will be shot in various locations across India.