Courtesy: BBC Asian Network
Profiles

‘The Apprentice’ winner Harpreet Kaur takes on BBC’s ‘Everyday Hustle’

Sharada Kamble

British Indian entrepreneur and ‘The Apprentice’ winner Harpreet Kaur has landed a new role on the BBC Asian Network.

Kaur will be seen as the new host of the ongoing show ‘Everyday Hustle’ – previously hosted by Sonya Barlow – and her first episode is all set to air on April 15. The radio show aims to inform listeners on matters such as technology, money management, entrepreneurship and “how to push through ‘closed doors’.”  Under Barlow, the show also won the ‘Best Radio Show’ award at the 10th Asian Media Awards in 2022.

With Kaur now taking over the reins, there is much palpable excitement in the show’s fans to see what she brings to the fore. Kaur has previously featured as a guest speaker on the show to discuss business tips.

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In 2022, the 32-year-old businesswoman was seen contesting for a £250,000 business investment by Lord Sugar in the sixteenth season of the BBC’s popular reality show, The Apprentice. Kaur emerged as the winner of the season and used the investment money to scale up her desert line ‘Oh So Yum,’ headquartered in Huddersfield. The popular annual reality show is known for its demanding process which tests the business aptitude of several entrepreneurs over a two-month period, the winner taking away quarter of a million pounds in investment from business tycoon Lord Sugar’s.

On the personal front, Kaur is now engaged to one of her co-contestants in the season, Akshay Thakrar, and the couple is set to get married sometime this year.

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The BBC Asian Network is a national digital radio station featuring music and talk shows aimed at the British Asian diaspora and those with an interest in British South Asian lifestyles. The network features a range of interesting shows like the ‘Asian Network Reports’, ‘The Big Debate’, latest news on Bollywood as well as Bollywood, Bhangra and British Asian Underground music.

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