ZEE5 Global, one of the world’s largest streaming services for South Asian content, have launched a new Add-ons service to offer subscribers in the US a single-window access to their favourite entertainment platforms. With Add-ons pricing starting from just $1.49 onwards, the ZEE5 Global team including Archana Anand, Chief Business Officer, declared the move a significant streaming milestone at an event in Mumbai this week.
Anand said: “The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market.
“Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”
ZEE5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded. As a first for ZEE5 Global, Gujarati content will be available on the platform to delight the huge Gujarati-speaking diaspora in the US.
ZEE5 Global Add-ons partner titles will further add to the platform’s huge catalogue of over 250,000 hours of movies, TV shows, and originals across languages.
Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd, said: “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalised experience that combines accessibility and affordability is the need of the hour.
“With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”
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With Add-ons, users will now have just one app to download, only one login and a single password to remember. Billing and payment are also simplified through a single platform for all streaming subscriptions. Personalised recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US.
In addition to Add-ons, ZEE5 Global is set to launch the largest consumer giveback program, the Great ZEE5 GiveAway, for its US consumers over the next few weeks in association with multiple partners like Quicklly, the leading online South Asian marketplace in the US, wherein with every purchase of ZEE5 or any Add-On pack, all new or existing subscribers will stand to win guaranteed gifts and sweepstakes ranging from gift cards to all-expenses-paid trips to destinations like Hawaii, Las Vegas, and more.
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A unique India to US Referral Program will also be rolled out shortly. Subscribers in India will be able to share their unique referral link with friends or family in the US and earn Rs 500 for each successful referral. No capping on the number of referrals means there is no upper limit to how much one can get.
ZEE5 Global Add-ons is available across platforms like Android, iOS, Zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.