Actor, producer, activist, author and entrepreneur Priyanka Chopra Jonas joined Archana Anand, Chief Business Officer of ZEE5 Global, at a mega event this week to celebrate the launch of ZEE5 in the US.
Chopra Jonas unveiled the channel’s upcoming slate for Global Indians as part of a new global brand campaign entitled “Welcome to South Asia: Stories from our World”, which spotlights stories from South Asia around the narrative “if this is our reality, imagine our stories.”
The actor said: “Wishing all the best to my friends at ZEE5 on their new launch. I have really enjoyed celebrating and spotlighting all the incredible talent from South Asia today.
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“I look forward to watching these storytellers entertain new audiences around the world and will be cheering them on from the side lines.”
The announcements were interspersed with conversations between Archana Anand and Priyanka Chopra Jonas, with the latter commenting on how streaming services have changed the landscape of content viewing, and on the hunger among Global Indian communities to watch their own hyperlocal content and see themselves being represented to international audiences, and how streaming services were key in providing such a platform to help people feel represented.
Archana Anand said: “Bringing ZEE5 into the US is so much more than just providing the South Asian diaspora here with a mega entertainment platform through which they can access a vast library of stories. It is a powerful bridge between them, their culture, and their languages. It is also a real-time connect between them and their families as they get to watch the same content across the ocean.
“And it is a platform through which their stories get showcased on an international stage. With this and the rich library of shows we have, I am confident that we will become the preferred destination for South Asian content and woo both TV and streaming loyalists across all age groups across both South Asian and mainstream audiences in the shortest possible time.”
Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment, added: “The launch of ZEE5 in the US is a very significant moment for us.
“We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With ZEE5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our originals, digital premieres and more, on any screen of their choice and with a completely personalised viewing experience.”
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Some of the highlights coming up on the platform, include:
‘RRR’ from ‘Baahubali’ filmmaker S.S. Rajamouli, starring N.T. Rama Rao Jr, Ram Charan, and Bollywood stars Ajay Devgn and Alia Bhatt
Sunil Grover starrer ‘Sunflower’ and Akshaye Khanna’s OTT debut ‘State of Siege: Temple Attack’
New seasons of ZEE5 Originals ‘Abhay 3’, ‘Rangbaaz 3’, ‘The Test Case S2’, and ‘Code-M S2’
Pankaj Tripathi's ‘Kaagaz’ and Arjun Rampal's ‘Nailpolish’