‘Pathaan’, pegged as Yash Raj Films’ (YRF) new adrenaline pumping entertainer, hit a century with its worldwide release this week in Hindi, Tamil and Telugu when it released in more than 100 countries – the highest for any Indian film ever.
Nelson D'Souza, Vice President, International Distribution, said: “‘Pathaan’ is the widest release for any YRF film ever in the overseas territories. In fact, it is the widest release for an Indian film globally!
“Shah Rukh Khan is hands down the biggest superstar internationally and there is unparalleled demand for ‘Pathaan’ to be released across the world given the hype that the film is carrying.”
He adds: “This is a very heartening sign, especially post pandemic, keeping the theatrical business revival in mind. ‘Pathaan’ will release in 100 + countries. It is the fourth film of YRF’s spy universe and it is amazing to see how our prized franchise is growing from strength to strength with every film.
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“We are very bullish about ‘Pathaan’ and what it can collect from the overseas territories. It should be able to bring the cheer back in the theatrical distribution business at the start of the year.”
The hype around ‘Pathaan’ is described as unprecedented. All the assets of the film that YRF has released so far have turned out to be super-hits including two songs – ‘Besharam Rang’ and ‘Jhoome Jo Pathaan’.
Another huge reason for the buzz around ‘Pathaan’ is because two of the biggest megastars of Bollywood – Shah Rukh Khan and Deepika Padukone. They are one of the most-loved on-screen pairings in the history of Indian cinema, given their epic blockbusters ‘Om Shanti Om’, ‘Chennai Express’ and ‘Happy New Year’.
Padukone recently spoke about the chemistry with her ‘Om Shanti Om’ co-star: “Well, he and I can both take credit for that. Again, he was also on this intense diet and exercise. So, he and I can both take credit for the work we have put individually. But at the end of the day, it is the team that you work with.
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“Whether it is the director (Siddharth Anand) and his vision or it’s the cinematographer (Satchith Paulose) and how he is envisioning lighting us, whether it’s the stylist (Shaleena Nathani) – how she envisions these characters, whether it is your hair and make-up team. So, it’s your entire team that sort of comes together, so sure you can put in the work and do the best you can but you also have incredible world class professionals who come in and make us look the way we do!”