This year’s South Asian Heritage Month (SAHM), from July 18 to August 17, is themed as “Free to Be Me” – celebrating the beauty of simply being yourself.
“Every one of us has a unique journey filled with moments that have shaped who we are. We want to hear about the experiences that have taught you valuable lessons and helped you grow. No matter who you are, your story matters,” is the message of SAHM 2024.
Our stories connect us in profound ways, and there are countless ways to share them. Whether you express yourself through art, writing, music, fashion, or food, your heritage is worth celebrating. Let’s explore the diverse ways we honour our roots and individuality.
Co-founders Jasvir Singh and Binita Kane said: “South Asian Heritage Month has been a such an important project. We want people to understand what it means to be South Asian in the present day, as well as look at how South Asian-ness can be found in all facets of life in society.
“The month is for everyone, regardless of whether or not you are of South Asian heritage yourself.”
This year, the focus is on themes that resonate with community and embody the spirit of “Free to Be Me”:
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Identity: Who are you, and what makes you unique? Share the moments that defined your identity and the pride you feel in your South Asian heritage identifying from the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.
Community: How do we support and uplift each other? Reflect on the strength and unity within your South Asian community in the UK and how it has positively impacted your life.
Gender: What does gender mean in your cultural context? Explore how gender roles and expectations have influenced your journey and the ways you’ve navigated them.
Faith: How does your faith shape your life? Discuss the role of spirituality and religious practices in your daily life and personal growth.
Family: What role does family play in your story? Share the lessons, values, and traditions passed down through generations and how they have influenced your life choices and identity.
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Life Choices: How have your life choices been shaped by your South Asian heritage? Highlight the decisions that led to personal growth and the embrace of change while maintaining your cultural identity.
Positive Impacts: What positive impacts has your South Asian background had on your life in the UK? Celebrate the unique perspectives and strengths you bring to your community, or indeed others who have done so, and are role models.
As in previous years, SAHM is inviting Britain’s South Asian communities to express what “Free to Be Me” means to them, showcasing stories that highlight the richness and diversity of their South Asian heritage.